Know the touchpoints of your customers’ journey with your technical content. Use methods from your information architecture toolkit to research and plan for intelligent content.
In the age of connected experience, you have to accompany your audience at all times and across media, as they research and use your product or service. Your role is constantly evolving from technical writer to communicator/ infomedian and you have to add skills and methods to your toolkit to create rich, intelligent content for your users.
Most technical communicators are already familiar with methods like persona, use-cases and task analysis. In addition, let’s see how drawing the customers’ journey map and identifying their touchpoints with your content channels can help you discover an information model.
To deliver the right content that serves your audience where and when they need it, we’ll plan the main content publishing pipelines and we’ll wireframe a few publication types.
Finally, using a DITA-XML project, we’ll draft the information architecture (metadata, linking and reuse strategy) and we’ll set up the semantic markup structure of the content topics.
Join the workshop, June 8 on “Modelling intelligent content” to experiment with a few research and analysis methods and to create a sample content project.
''Think DITA''
Business Consultant, DITA Expert,
FCT AG
For effective user assistance and best author experience.
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