Content developers are discovering that structured content has many benefits. Personalization has been a highlight, but that is only one way that structured content helps. We are just scratching the surface at understanding the many ways this plays out.
One interesting benefit is better data, for our own use and sharing, and for better analytics. This session discusses some of the ways that structured content contributes to improving analytics and the resulting improvements that can come of it.
Rahel Ann Bailie
A results-driven, seasoned content strategy consultant with extensive experience in content strategy. I have a strong track record of delivering content strategies in the context of digital strategy projects, often in environments with complex content delivery requirements. I’m the professional who delivers the hard truths and sometimes difficult prescriptions that help organisations leverage their content as a business asset.
Thursday, November 10, 11:15 – 12:00 Room C9.2 OG
.
Leave a Reply
Be the First to Comment!