Technical information is progressively breaking free from manuals, finding its way into web app interfaces, connected objects, blogs and forums, and interactive media. This dispersion can make it a challenge to define a content strategy, because of the diversity of formats and outlets. Content strategy becomes all the more essential, however, to deliver meaningful, relevant content to clients all along their journey.
This session will explore the core practices for defining a strategy for ubiquitous content.
Marie Girard
Technical communication professional with 15 years of experience. I manage content strategy and architecture for IBM products. I lead unified content strategy efforts through collaboration across silos and focus on user experience. I teach technical communication at Paris Diderot, and investigate interrelations through the practice of yoga.
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